Citroën’s new logo marks full electric vehicle commitment

How can automotive businesses show their customers just how committed they are to electric vehicles (EVs)? 

Rebranding a business is no minor adjustment and to take the logo of a firm and reshape it; redesign it can change the face of a business. Nevertheless, this is what Citroën is aiming for as it  alters its logo to mark its full-throttle approach to electrification. 

In the most strategic way, Citroën has announced the logo will feature on its next concept release, which has been described as a “significant conceptual family vehicle” and will be the first of many new ones. Following the release of the car, the company is aiming to display the logo on every car in its EV range from mid-2023. 

Rebranding marks an electrified automotive journey

The company’s CEO, Vincent Cobee says: “As we embark on probably the most exciting chapter in our illustrious 103-year history,the time is right for Citroën to adopt a modern and contemporary new look.” 

“Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience—particularly going electric—is more affordable, comfortable and enjoyable whatever their wants and needs.”

The carmaker is very much an advocate of EV capabilities and is encouraging its customer base to make the switch with a fleet of both private and business vehicle options from plug-in hybrids to battery-electric vehicles (BEVs). The company has also announced that its EV offerings will be supplied further afield as it debuts its first electric car for the Indian market.

According to the CEO, the latest announcement of the logo will influence more customers to enter into the unknown and face the challenge of electrification. Applications are already in place to facilitate the shift to e-mobility. One of these is the manufacturer's efforts in decarbonising the island of Chalki—a Greek eco-island that has adopted more sustainable mobility solutions. 

“Our legacy of inspiring customers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”