Tesla further dominates EV industry as Toyota adopts NACS

Tesla charging standards have been adopted by yet another major EV manufacturer, marking another step towards complete US — and possibly global — adoption. 

From 2025, Toyota vehicles sold in the US will have charging ports that function with North American Charging Standard (NACS) rather than the Combined Charging System currently in use. 

The Japanese automotive manufacturer joins other EV makers taking advantage of Tesla’s widespread US charging network including General Motors, Mercedes-Benz, Nissan and Honda. 

Tesla continues US EV domination

Tesla’s NACS chargers currently make up around 60% of fast chargers in the US according to The US Department of Energy, meaning that the switch to NACS will give Toyota drivers access to over 12,000 chargers around the US, with Tesla confident that that number will increase with demand.

The extensive charging infrastructure correlates with impressive sales as Tesla continues to dominate global markets.

During the period from January 1 to June 30, 2023, Tesla achieved record-breaking sales, delivering a total of 325,291 electric vehicles in the United States. This figure towers over the sales of every other EV manufacturer, with General Motors reporting the second most with 37,164 sales, just under 12% of Tesla sales. 

Coming in at 61.5% greater than the combined sales of its competitors, there is no question that, despite impressive technology advancements from major international manufacturers, Tesla is continuing to control the market. 

Globally, Tesla’s dominating sales come from the Model Y — which sold 580,000 in 2023 H1 globally — and Model 3 — 219,000. 

The increasing price drops of cars including the ever-popular Model Y should be acknowledged here — sales rise as Tesla is able to drop prices, whilst competitors like Ford struggle to break even on EVs, citing losses of US$2.1 billion in 2022. 

Looking to Europe, the charging network was established just over a decade ago and there are now over one million Tesla vehicles on European roads. 

Even in Japan, where the auto industry has promoted the use of CHAdeMO standards, the first NACS charger was installed in June at a convenience store. 

As always, it is worth keeping an eye on what Tesla gets up to next. 

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