Faraday Future brings digital technology into EV luxury

The electric vehicle (EV) industry gave birth to some incredible new innovations that leave us wondering what luxury means from a digital vehicle perspective. From in-car user experience and connected car capabilities to autonomy, organisations are not only electrifying their vehicles but some businesses are arriving with a modern mindset towards automotive. 

One of these being Faraday Future, a pure-play EV manufacturer with a digital-first approach to luxury. Previously featured, the luxury electric car maker is known for its technology-driven approach to automotive excellence with a number of solutions to provide comfort to drivers and support them with the help of artificial intelligence (AI)—all in a sleek, futuristic design of a vehicle. 

The company’s FF91 model was a revelation that now comes in a few different configurations, sporting the same incredible acceleration and a good battery range to meet the needs of the average driver. 

However, this is not your average vehicle or brand. The company could coin the term Ultimate AI TechLuxury thanks to its FF aiHypercar+ private AI systems that provides best-in-class connectivity in a new era vehicle. 

The company safely fits into the hypercar category with the potential to marry racing engineering with luxury, high-end finishings, systems, and details that make it a desirable electric car. 

Faraday Future meets with EV Magazine 

To commemorate a great year of innovation at Faraday Future, EV Magazine had the pleasure of discussing its milestones and achievements with its Vice President of Strategy, Prashant Gulati. 

But the real reason why this company stands out is that it has completely thrown out the rule book—if there ever was one—and has invested its time and money in technology to bring the companies new to par with the likes of Rolls-Royce, Bentley, and other high-end car makers. 

The reason for the company’s success is its ability to develop the majority of its systems in-house, which is a change that sees a number of technology firms breaking into the EV market. This includes Faraday’s variable platform architecture, propulsion systems, and autonomous driving and intelligence capabilities. 

Find out more about Faraday Future in the attached report and watch the interview for yourself HERE. 

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