myenergi Co-Founder champions inclusivity in the EV sector

Jordan Brompton, Co-Founder and CMO of myenergi, co-founded the company in 2016 alongside her business partner Lee Sutton. Her day-to-day role as CMO involves directing the sales and marketing departments, leading business development, and driving corporate partnerships. 

Ultimately, Brompton is the driving force behind myenergi’s goal of becoming a globally-acclaimed brand, renowned for a range of first-to-market products that pave the way towards a more sustainable future.

What’s your perspective on female representation in the EV/energy business? 

The EV and energy sector is still primarily male-dominated, but with a rising number of hugely talented female leaders. Juliet Davenport at Good Energy, Avril Palmer-Baunack at BCA and Fiona Howarth at Octopus Electric Vehicles are just a few examples of inspiring women leading highly successful companies and changing the face of the sector for the better.

I’d like to think that myenergi is also helping to buck the trend, when it comes to female representation. As we’ve continued to expand, the business has appointed some of the most exceptionally talented female team members I’ve ever met. By doing things differently and pushing back against the status quo, we’ve moved mountains and created the fabulous brand we enjoy today.

What has your experience been like as a woman in the industry? 

As a woman in a male-dominated industry, I’ve often found myself having to work twice as hard to build credibility and earn the respect of some of my male counterparts (Taylor Swift sums it up pretty perfectly in her song, ‘The Man’). Building a business from the ground up is difficult, made even more challenging by having to break the glass ceiling.

Although the EV and energy sectors are seen as forward-thinking, progressive, world-leading industries, they’re still underrepresented. Bias remains, and I believe that the status quo is holding us back.

How did your experiences as a woman in business prompt the founding of myenergi?

Surely, in a world where equality is talked about so much, we shouldn’t have to worry about bias, injustice and prejudice? Unfortunately, the reality is very different. This is a conversation that needs to be talked about. 

When I started myenergi in 2016, I was immediately judged—a female marketeer ‘helping out’ with a start-up business. I wasn’t taken seriously. I’d love to say that I simply laughed it off, but I was frustrated and it led me to doubt myself. It really shocked me that I had to fight just to be seen on a level playing field. One thing I feel as a woman is that you have to work that little bit harder just to get respected.

I made a promise to myself. I wanted to champion the women who had experienced similar situations. The pioneers who were battling against an invisible wall. Everyone who had ever felt like they were gender stereotyped.

At myenergi, we’re trying to buck the trend. We prioritise inclusivity and want to be known as a business that is pushing hard to make a difference. We want to be seen as an enabler—this is critical to building a global business that really cares, believes in, and wholeheartedly supports its workforce.

How can leaders support inclusivity better?

Imagine a gender equal world, free of stereotypes and discrimination, that is diverse, equitable, and inclusive; a world where difference is valued and celebrated. In this world, from a business perspective, companies would perform better, retention rates would dramatically improve, and staff satisfaction would be far higher.

But inclusivity isn’t a challenge facing just one sector or simply the business community alone. It’s an issue impacting all areas of our lives, one that we need to come together and tackle collectively—in our communities, in our workplaces, in our schools, colleges and our universities. 

It means confronting gender bias, discrimination, and stereotyping every time you see it. This isn’t an ask for the small few; it’s a clarion call for global change. Collectively, we have the power to do something different and change the future. Progress is key and working together is the only way to achieve it.

Leaders have a driving role to play in supporting inclusivity. Being aware of unconscious bias is important, but so is managing it. Leaders must promote pay quality, embrace progressive training programmes, make participation easier, let voices be heard, promote flexible working, celebrate individuals and diversify the workforce. Listening, tracking progress and rewarding success is key.

What will your legacy be?

I’d like to think that my legacy will be helping to leave the planet in a better position than how I found it, creating new and innovative solutions that get people excited about reducing their carbon footprint. The world isn’t ours—we’re simply looking after it for generations to come. 

I’d like to be remembered as part of the solution, not part of the problem. As a business, our game-changing tech is helping to address sustainability, and I’d like for it to feature in homes all over the world. My vision is for myenergi to become a household name, renowned for accelerating the transition towards a better future.

It’s not just about selling products, but changing opinions and inspiring the next generation. I’ve already published a book about renewable energy and sustainability to help children understand the importance of sustainability (Sparki & The Journey To Earth). It might not be much, but I’d like to think it’s one small jigsaw piece in a much bigger puzzle.