MINI: the Rise of EV Adoption & the All-New MINI Family

MINI's 2023 EV Sales Surged. Stefanie Wurst, Head of MINI, is Excited to Continue Setting new Standards in the Sustainable Automotive Landscape

The MINI generation saw a rise in sales figures in 2023, selling 295,474 vehicles, a huge increase from the previous year. Electric vehicles now total 15.3% of MINI’s sales, while electrified vehicles including plug-in hybrids make up 20.8% of sales.

The increase in the number of customers adopting Battery Electric Vehicles has reinforced MINI's commitment to advance its sustainable mobility solutions. 


MINI's electric future with the all-new MINI family

MINI was introduced by the British Motor Corporation in 1959 and is one of the most recognisable car models. A British icon, the design has made the MINI popular worldwide. In 1994, BMW purchased the Rover Group and the rights to the MINI brand. 

Cars in the new MINI family include:


MINI Cooper SE 

The MINI Cooper SE goes from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. 

MINI Cooper E

The 135 kW/184 hp electric motor in the MINI Cooper E generates a torque of 290 Nm and can reach 100 km/h from standstill in 7.3 seconds. 


MINI Countryman SE ALL4 

The all-wheel drive MINI Countryman SE ALL4 offers drivers a torque of 494 Nm in total and can accelerate from 0 to 100 km/h in just 5.6 seconds. 

MINI Aceman

In April 2024, MINI will unveil the MINI Aceman, a fully-electric compact five-seater crossover, which will be a crossover in the premium small car segment.

Stefanie Wurst, Head of MINI, reflects on 2023 as an exceptional year for the company and is looking forward to MINI’s next steps with its electric range. 

“The accelerated adoption of our fully-electric vehicles underscores our collective dedication to shaping a greener future,” said Wurst. “With the imminent arrival of our all-new MINI Family, we're excited to continue setting new standards in driving experience while advancing our commitment to a more sustainable automotive landscape. The enthusiastic reactions following the world premiere of our new and fully electric MINI Family at IAA Mobility, the MINI Cooper and the MINI Countryman are very promising."

However, MINI has announced that it will continue to sell internal combustion engine versions of its iconic cars throughout 2024, ensuring that MINI’s loyal customers are presented with a choice of what to buy.

Electric vehicles help the manufacturing sector recover 

BMW revealed plans to expand its British factories in Oxford and Swindon, as well as transform its Cowley factory to all-electric production, by 2030.

The UKs’ Business and Trade Secretary Kemi Badenoch said BMW’s £600m Oxfordshire investment was a clear sign that the manufacturing sector was recovering from three difficult years.

“This Government is working hard to ensure the UK remains a global hub for manufacturing and it’s paying off with the UK overtaking France to become the world’s eighth largest manufacturing economy,” she said. “Our plan for UK manufacturing is working; from Tata’s investment in a £4bn gigafactory in Somerset to BMW’s £600m investment to build the next generation of electric MINI cars in Oxfordshire, the government and the private sector are working hand-in-glove to create jobs, grow the economy, and secure the future of great British manufacturing.”


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