Thailand: A Global Hub for Electric Vehicle Production
Thailand is fast becoming a significant player in the global EV industry, drawing in major automotive giants worldwide.
Government incentives and strategic investments fuel the transformation, positioning Thailand as a key manufacturing base for EVs and advanced battery technologies.
BYD vs BMW: A tale of two strategies
In the world of EVs, two giants are making headlines: BYD and BMW. Despite their vastly different backgrounds — BYD is a relatively new Chinese company and BMW a prestigious 108-year-old German brand — both have made the strategic decision to expand their EV production capabilities in Thailand.
The move highlights Thailand's growing importance as a manufacturing hub for new energy vehicles.
Thailand's appeal: incentives and infrastructure
The Thai government's proactive policies, including tax breaks, subsidies and other incentives, have attracted numerous automakers to invest in the country.
The measures aim to transform Thailand into a leading global hub for producing battery electric vehicles (BEVs) and hybrid technologies.
Investments in Thailand's EV sector include:
BYD's major investment: On 4 July 2024, BYD opened its state-of-the-art factory in Rayong, within Thailand's Eastern Economic Corridor, investing approximately US$900m. BYD expects the facility to play a crucial role in BYD's international expansion, particularly in the ASEAN market
Chinese automakers' presence: Alongside BYD, other major Chinese companies such as Great Wall Motor, Hozon New Energy Automobile, SAIC Motor, Chongqing Changan Automobile, GAC Aion and Chery Automobile are setting up production facilities in Thailand
Isuzu's BEV unveiling: Japan's Isuzu Motors announced plans to build its first BEV, a version of the D-Max pickup truck, in Thailand. This marks a significant step for Isuzu, which holds a 50% share of the Thai pickup market.
Eric Ruge, Managing Director of BMW Manufacturing (Thailand) Co. stated: "I follow these topics very deeply, but even I was surprised at how the market has developed here in the past year.
"Customers are marching in the direction of battery EVs."
International automakers flock to Thailand
Thailand's burgeoning EV sector is attracting investment from various international automakers, including:
- Toyota and Honda: Japanese automakers are exploring hybrid and EV production in Thailand, which aligns with their clean energy goals
- Hyundai: The South Korean automaker received approval to invest 1 billion Thai baht — approximately US$2.8m — in the local assembly of BEVs, set to start in 2026
- Mercedes-Benz and BMW: Both German luxury carmakers have been assembling EVs and batteries in Thailand since 2022, with BMW set to launch its first locally-made EVs in 2025.
A comprehensive EV ecosystem
Thailand's efforts extend beyond vehicle production. The country is building a localised supply chain to support the sector's growth, as demonstrated by:
- Battery production: In March 2024, SVOLT Energy Technology — in partnership with Thai energy company Banpu Next — began producing EV battery packs in Thailand
- Supply chain development: Chinese automaker Changan announced partnerships with local parts manufacturers AAPICO Hitech and Thai Summit Group as part of a procurement plan worth US$570,000 (20 million baht) to support local EV production.
Thailand's EV market
Thailand's EV market has grown remarkably. In 2023, EV sales soared by nearly eightfold to 76,000 units, representing 12% of all vehicles sold.
The market share increased to 14% in the first quarter of 2024. The rapid expansion underscores Thailand's emergence as Southeast Asia's EV pioneer.
Thailand aims to achieve a 30@30 strategy, with 30% of vehicles manufactured by 2030 being EVs. The goal encompasses private cars, trucks and buses, further cementing Thailand's position as a critical player in the global EV landscape.
Policy and workforce
Thailand's success in attracting investment is more than just due to government incentives.
The country's skilled workforce and the efficient operations at facilities like BMW's Rayong plant contribute significantly to its appeal. BMW's Rayong plant, unique in its dual production of cars and motorcycles, exemplifies the high-quality manufacturing standards that Thailand offers.
Thailand's strategic vision for the EV industry, supported by robust government policies and a talented workforce, transforms the country into a central global hub for EV production. With significant investments from leading automakers and a focus on developing a comprehensive EV ecosystem, Thailand is poised to play a pivotal role in the worldwide transition to clean energy transportation.
As Thailand continues attracting major automotive industry players, its impact on the global EV market will only grow stronger, solidifying its status as a leader in sustainable vehicle manufacturing.
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