The future of BMW's automotive journey centred around EVs
Carbon-emissions reduction is the reason for BMW’s EV transformation
As explained in a very simple, yet effective, comment from the Chairman of the Board at BMW AG Oliver Zipse: “Our mission: The greenest electric car will be made by BMW. We are reducing CO2 emissions per vehicle over the entire value chain. This is what sets the BMW Group apart.”
Before drilling down into the company’s electrification journey, we note that its sustainability agenda really took shape when formalised by the Science-Based Targets initiative (SBTi), which is a strategic use of key data and insight to drive corporate climate action towards the 1.5-degree temperature target.
The use of SBTi supported BMW’s strategy outline, which is known as Vision 2030 and consists of concrete emissions targets throughout its entire supply chain. This idea is to reduce supply chain emissions per vehicle by 20% between the years 2019 and 2030, and production emissions by 80% in the same time frame. The consumer usage is also expected to see a 50% reduction as the company delivers on circular design principles, advanced technologies, and puts measures in place to ensure a continuous and sustainable product lifecycle.
Building BMW EVs for the modern, connected car market
Having identified the reasoning for transformation, BMW is now bringing its vehicles into the modern automotive era through a variety of means, including technologies and the adoption of smart solutions and building better user experience (UX), circular design principles, and, of course, making sure that vehicles meet the range and charging requirements of today.
Recognising charging as a key deciding factor in EV adoption, BMW Group offers its customers across both its passenger-car brands the most attractive electricity tariffs and is committed to making it a convenient experience, reducing this as a barrier to ownership. Leveraging app-based services and connected car capabilities—backed by its AWS partnership since October 2022—the company is delivering more intuitive ways to keep EVs on the road longer and make any off-road experiences much more enjoyable for BMW drivers.
Customers also gain access to reliable charging through their purchases, by leveraging a BMW or MINI Charging Card alongside the My BMW or MINI App. Partnership with Digital Charging Solutions GmbH (DCS), a company delivering solutions to a number of global automotive partners, enables European charging access via digital means. DCS is a joint venture between the automaker and Mercedes-Benz Group and bp to reinvent the way customers interact with Europe’s public charging stations.
From the perspective of automotive innovation, digital is driving the way the company designs its cars and the by-wire powertrain allows BMW to deliver new autonomous capabilities—much like that of the 2022-released iX with Level 3 self-driving capabilities.
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