Leverage Location Analytics for EV Charging Strategy

Korem, the geospatial export shop, will host a Webinar on Thursday, 7 November, to discuss leveraging location analytics and geographic tools that can help businesses strategically plan cost-effective, resilient EV charging infrastructure. Join EV industry leaders to gain valuable insights into the future of EV charger deployment.

The fuel industry is undergoing a fundamental shift as the EV market expands rapidly. With the increasing demand for efficient charging solutions, manufacturers and those deploying EV chargers face unprecedented opportunities and challenges.

Optimising EV charger locations has become critical in this evolving landscape, and data-driven insights are the key to success.

The importance of location in EV charger deployment

As the surge in EV adoption drives the demand for more accessible charging infrastructure, the question of where to install EV chargers is becoming more complex.

A "one size fits all" approach no longer applies, and customised solutions tailored to specific locations and budgets are essential. Location technology and data analysis are now central to developing an efficient and scalable EV charging network.

The Webinar scheduled for Thursday, 7 November, addresses the complexity. Recent emphasis has been placed on the value of leveraging location analytics to create future-ready EV infrastructure.

The event will delve into the importance of accurate site selection scoring models to generate precise sales forecasts and reduce the total cost of ownership (TCO) for charging stations.

Leveraging data to build a resilient EV infrastructure

Choosing the right locations for EV chargers is not just about meeting demand—it's about strategically positioning infrastructure for long-term success.

By utilising location data and analytics, businesses can identify optimal sites that balance factors like customer convenience, traffic patterns, and the availability of nearby amenities. This approach ensures that chargers are not only accessible but also align with future growth in EV adoption.

Location analytics is critical in forecasting future needs, allowing companies to decide where to invest in new infrastructure. Businesses can visualise potential opportunities and challenges in real-time by integrating geographic visualisation tools built from top-tier data sources.

The data-driven approach significantly improves decision-making, ensuring a resilient and cost-effective EV charging network.

Geographic visualisation tools and their role in decision-making

The Webinar highlighted how geographic visualisation tools can enhance the planning and deployment of EV chargers. These tools allow businesses to map out potential charging sites using advanced data sources, making assessing factors like proximity to high-traffic areas, customer behaviour, and local regulations easier.

By utilising these tools, companies can ensure that their charging stations are strategically placed in locations that maximise usage and minimise operational costs. It improves the network's overall efficiency and contributes to a more sustainable and future-proof infrastructure strategy.

Secure your place and stay ahead with EV network branding and strategy

As the market for EVs grows, so too does the competition. Another key element of the Webinar is the importance of staying informed about the latest trends in EV network branding strategies. By keeping up with branding innovations, businesses can differentiate themselves in a crowded market, building stronger connections with EV users and enhancing their competitive edge.

Key Insights from Industry Experts

During the Webinar, industry experts share valuable insights on how businesses can leverage their EV charger deployment.

Scott Digiacinto, Senior Solutions Architect at Korem: He brings over 25 years of expertise in geospatial technologies. As a Senior Enterprise Geospatial Expert at Korem, he helps clients tackle geospatial and location intelligence challenges while supporting products and data from various partners. Throughout his career, Scott has worked with numerous companies across different industries, including telecommunications, to address complex business challenges.

Alexandre Angers, Data Analyst at Korem: He holds a degree in statistics and has a background in research, business intelligence, and data science, particularly in the health and environmental sectors in Quebec, Canada.

As a data analyst in the products and sales department at Korem, Alexandre specialises in traffic and mobility data. His versatility allows him to provide valuable insights and actionable conclusions through data cleaning, statistical analysis, visualisation, and predictive modelling, helping clients solve their business challenges.

Amaury Charpentier, Marketing Campaign Coordinator, Korem: He holds an MBA in digital business management and consistently focuses on technology.

At Korem, he has spearheaded multiple marketing campaigns, driving growth through lead generation. Passionate about leveraging data, Amaury evaluates and analyses campaigns to optimise efficiency at every customer journey stage.

Neil Perry, the Group Content Director at BizClik, will moderate the Webinar. Neil has two decades of multimedia experience. He has worked with regional and national brands at Global Radio as a bulletin presenter, broadcast voice coach, mentor, and news editor.

In 2014, Neil transitioned into visual broadcasting, helping to establish one of the first local television channels. There, he took on the roles of assistant news editor and executive producer for a topical discussion program.

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