Nissan & Anaplan: Driving AI and ML in the AMIEO Region
Nissan has taken a significant step in its digital transformation journey by partnering with Anaplan, which provides scenario planning and analysis.
The collaboration will leverage advanced AI and machine learning (ML) technologies to optimise business processes across the AMIEO region (Africa, Middle East, India, Europe and Oceania).
The initiative forms part of Nissan's broader strategy to enhance operational agility and responsiveness in an increasingly competitive and dynamic automotive market.
Digitalising the car flow process
At the heart of Nissan and Anaplan's partnership is the complete digitalisation of Nissan's car flow process, spanning production forecasting, dealer stock management and customer sales.
By June 2025, the initiative aims to significantly improve data accuracy and streamline operations, allowing Nissan to swiftly respond to market demands and consumer needs.
Leon Dorssers, SVP, Region Marketing & Sales at Nissan AMIEO, states: "The partnership marks a key acceleration point in Nissan's digitalisation journey and is an important step toward our mid-term plan, The Arc."
This phase will enhance Nissan's ability to align operations with consumers' evolving preferences while optimising supply chain management by prioritising customer-centric innovation.
Harnessing the power of AI and ML
The next phase of the collaboration will see Nissan and Anaplan integrate advanced AI and ML technologies into their operations.
These tools will help Nissan remain agile amid fluctuating costs, shifting consumer demand and supply chain disruptions.
Key benefits of this phase include:
- Faster, data-driven decision-making for production and resource allocation
- Improved ability to analyse market trends and forecast customer demand
- Optimised inventory management and design choices informed by real-time insights.
Supporting Nissan's mid and long-term goals
The partnership aligns with Nissan's mid-term strategy, The Arc, which focuses on agility and innovation to navigate today's complex market landscape.
What's more, it supports Ambition 2030, Nissan's longer-term vision for empowering mobility and beyond. The organisation's wider mission is to achieve carbon neutrality across the lifecycle of its products and operations by 2050.
Through initiatives like EV36Zero and electrified model rollouts, Nissan is well-positioned to accelerate the shift toward sustainable and electrified mobility in the AMIEO region and beyond.
"This technology will deepen our understanding of customer preferences and changes in trends, enabling us to meet their needs more swiftly than ever. We are confident it will enhance Nissan's competitiveness in an increasingly uncertain market while supporting global unit sales and profitability."
Anaplan: Driving innovation and agility
Anaplan, known for its ability to deliver trusted and connected forecasts, is critical in Nissan's transformation.
The platform will be integrated across Nissan's core functions, including sales, marketing, supply chain management, logistics, manufacturing and finance, seamlessly interfacing with legacy systems.
Dayne Turbitt, Managing Director, EMEA at Anaplan, expresses enthusiasm for the partnership: "We are thrilled to partner with Nissan to support the acceleration of its digitalisation journey, with clear pathways identified in the short and mid-term.
"Anaplan is committed to providing timely and trusted data-driven insights to optimise more agile decision-making in today's complex business environment."
Pioneering the future of mobility
With their collaboration, Nissan AMIEO and Anaplan aim to redefine how the automotive industry adapts to an ever-changing landscape.
From enhancing customer-centric innovation to supporting sustainability goals, the partnership is a testament to Nissan's commitment to staying ahead of market trends while shaping the future of mobility.
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