Jaguar Commits To fully Electric Line-up By 2025

Jaguar going all electric by 2025
Jaguar commits to a fully electric lineup by 2025, blending sustainability with luxury to redefine the future of automotive excellence

Jaguar is making a bold leap into the future with a commitment to a fully electric lineup by 2025. The ambitious plan, part of the "Reimagine" strategy announced by JLR CEO Thierry Bolloré, aims to blend sustainability with luxury, redefining the future of automotive excellence.

Thierry Bolloré, CEO, JLR

A visionary commitment to electric mobility

Jaguar's decision to transition to a fully electric brand by 2025 is a cornerstone of its broader goal to lead in "responsible modern luxury." The brand is set to launch its first new electric model in 2024, and by 2025, the building of all Jaguar vehicles will be on a dedicated pure-electric modular architecture​​. The shift reflects a significant investment in cutting-edge technology and design, ensuring that the new electric models deliver the performance, luxury, and driving pleasure that Jaguar is renowned for.

Innovation and sustainability at the core

The move to electric vehicles is not just about eliminating tailpipe emissions; it's about creating a sustainable and innovative future. Jaguar Land Rover plans to invest US$3.5 bn annually through its parent company, Tata, to support the development of new electric models and infrastructure​​. The investment will drive the creation of a new vehicle portfolio that features pioneering next-generation technologies such as advanced battery systems, autonomous driving capabilities, and innovative charging solutions. These technologies will reduce environmental impact and enhance the overall driving experience.

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The future of Jaguar design

Jaguar's new electric lineup promises to showcase advanced technology and design innovation. The company focuses on developing vehicles that offer superior performance and luxury, with features such as extended range, rapid charging capabilities, and state-of-the-art connectivity. It includes leveraging autonomous driving technology, voice-activated controls, and advanced driver assistance systems (ADAS) to enhance the driving experience and safety.

Commitment to net-zero carbon emissions

Jaguar's shift to an all-electric lineup is a pivotal part of its commitment to achieving net-zero carbon emissions across its supply chain, products, and operations by 2039​​. This comprehensive approach to sustainability underscores Jaguar's unwavering dedication to reducing its environmental impact and leading the way in the electric vehicle market.

A new era for Jaguar

As Jaguar transitions to a fully electric future, it will redefine what luxury means in the automotive industry. The new electric models will offer unique design possibilities and enhanced driving experiences, ensuring that Jaguar remains at the forefront of innovation and sustainability.

Jaguar's commitment to a fully electric lineup by 2025 marks a significant milestone in the automotive industry by blending sustainability with luxury.


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