XPENG Motors makes bold entry into the German EV market

Chinese smart electric vehicle company XPENG Motors, has announced its official entry into the German market. 

XPENG has plans for market launches in France, Italy and the UK, with steady sales figures from Denmark, Norway, Sweden and the Netherlands. XPENG hopes to secure a 3% market share for the new energy vehicle segment in Germany, by 2025. 

XPENG expands EV presence in Germany with 24 retail locations

XPENG operates across an established network of dealers for its sales strategy and when sales begin in May, XPENG will be represented at 24 retail locations throughout Germany, with a plan for this to reach 120 retail sites before 2027.

As the EV manufacturing market begins to slow down due to lower demand, XPeng sees this as the ideal time to invest further in AI. As previously reported by our sister title, AI Magazine, the company already has AI tools for its vehicles, including a driver assistance system called XPilot, which allows its cars to carry out some functions semi-autonomously. 

Markus Schrick, Managing Director for XPENG Germany, said that he was excited to invite new customers to test and experience the G9 and P7 models and see the quality of the vehicles for themselves. 

"The launch in Germany is a milestone moment for XPENG and we are delighted to be able to take our place in one of the most competitive automotive markets in the world,” said Schrick. “Through our dealer network with already established and EV experienced partners for both sales, services and parts, our models will be available to view and test drive at 24 retail locations across Germany."

"The next decade of new energy vehicles will be a decade of intelligence," said He Xiaopeng, XPENG Chairman and CEO, in his speech at the China Electric Vehicle 100 Summit, which was held in Beijing. "XPENG will relentlessly continue our exploration of smart driving technology going forward and as the next step, we plan to launch an A-class Smart EV priced between 100,000 to 150,000 yuan(USD15,000-23,000), providing our global customers with a genuine AI-driven user experience."

China's EV market is a global success

The EV industry within China is currently amid a price war with Tesla, with China being the world’s largest automotive and EV market, with sales of battery-powered cars making up 60% of the global total. 

Another leading Chinese EV-maker, BYD, revealed that it sold 526,000 battery-only vehicles in the final quarter of 2023, outrunning Tesla for the first time. One of BYD’s sources of success is that it builds its own batteries, instead of using third-party manufacturers. Batteries are easily the most expensive part of an electric vehicle and it is this flexibility which BYD believes has supported its sales.

Following International Women’s Day, we celebrated the extraordinary work of the women in Asia and the Pacific who keep the EV sector running. In our Top 10 Women in EV across the APAC region, we honoured China’s Wei Mei Geely and Great Wall Motors’ Li Hong Shuan. 

Geely is the force behind brands such as Geely Auto, Livan, Volvo and Lotus, as well as EV-only brands Polestar and Zeekr, while Great Wall Motors owns Ora. 

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