DENSO announces plans to invest in sustainable e-mobility

At the IAA Mobility conference in Munich, Shinnosuke Hayashi, President of the Fortune 500 company DENSO announced new safety and e-mobility investment

One of the most critical partners to the automotive sector, DENSO is a components manufacturer for the global car-making industry with over 70 years in the business. The organisation was founded by Toyota Motor Company, but became independent in 1949 as a major parts supplier—and now Fortune 500 business. 

Its industry position brings DENSO into contact with many of the challenges faced by original equipment manufacturers (OEMs) today as they look to promote electric vehicle (EV) ownership, by completely switching out their product portfolios. 

“Throughout history, human beings have pulled together to rise to significant challenges. Against one of the biggest challenges humanity has ever faced, it is vital that organisations like DENSO collaborate and harmonise with partners across the globe to solve the problems facing our planet,” says Shinnosuke Hayashi, the company’s President and COO who spoke at the recent IAA Mobility conference held in Munich, Germany. 

This is where the company announced its commitment to the cause; investment in the ever changing automotive sector, which is now wholly focused on driving up the number of EVs available on the market. But, the investment that Hayashi spoke of at the event hopes to facilitate a surge in safety and sustainability research and development (R&D)—two key components of innovation for e-mobility. 

“We believe mobility has an important role to play within this journey, and wish to lead the industry in the development of new technologies and solutions to achieve safe and high-value mobility and manufacturing,” says Hayashi. 

“We’re making huge strides in our own manufacturing activities and by doing this, we believe we can empower the entire industry to do the same, to the benefit of society over the medium and long term.”

DENSO’s investment in an EV-enabled future 

Hayashi preaches the fact that businesses similar to DENSO have an intrinsic role to play in influencing the automotive industry to evolve in line with climate demands. From his perspective, investment is one of the most important ways for big corporations in the EV supply chain to deliver the funding that is required in the industry. 

This is apt considering a number of countries are making it somewhat more difficult to distribute electric cars internationally, but DENSO is focused on the components of those vehicles and accelerating inverter production to upwards of 12 million units every year by 2025. While this is merely one component in the long list of hardware required to successfully deliver EVs, it’s a major starting point and will likely boost output in some countries’ final five years to decarbonise their products. 

Beyond the known technologies, Hayashi has also addressed the demand for further innovative solutions, including those of circularity and carbon capture. The proposed €63bn investment in R&D will drive knowledge and applications of solid-oxide fuel-cell (SOFC) and solid-oxide electrolysis cell (SOEC) technologies.

Shinnosuke Hayashi, President & COO of DENSO Corporation

Leading DENSO’s sustainable automotive commitment

Over 37 years of his career, Hayashi climbed the corporate ladder in the name of DENSO Group and took on the Executive Director position for DENSO Corporation in 2015. During that time he had a watchful eye over an electronics platform for integrated control systems for automotive, and also generated some of the initial mobility solutions. 

Following this, Hayashi became the Chief Software Officer, but was swiftly promoted to Senior Executive Officer of the organisation in 2020. Later he was appointed as the Head of the Mobility Electronics Business Group. 


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