Reimagine Strategy Drives Record Revenue for JLR

Jaguar Land Rover (JLR) has again demonstrated its resilience and strategic excellence by delivering a robust third quarter in FY25. With record-breaking Q3 revenue, the highest EBIT margin in a decade and a ninth consecutive profitable quarter, JLR continues to solidify its position as a leader in the automotive industry.
But what is the secret behind the company's sustained growth? The answer lies in JLR’s Reimagine Strategy, a comprehensive transformation plan that is driving innovation and success across the company.
Adrian Mardell, CEO of JLR, comments: “JLR has delivered a robust performance in the third quarter of our financial year and reached further milestones in our Reimagine strategy.
"Thanks to our people and partners, we achieved record Q3 revenue and our best EBIT margin in a decade and our electrification plans are progressing.”
A milestone quarter
JLR reported US$9.3bn in revenue for the three months to 31 December 2024, marking a 2% year-on-year increase and the organisation's highest-ever Q3 revenue. Year-to-date (YTD) revenue stood at US$26.4bn, maintaining stability compared to the previous fiscal year.
- Profit before tax and exceptional items (PBT): US$651m in Q3, with a YTD profit of US$1.9bn, the highest in a decade.
- EBIT margin: 9.0%, up 0.2 percentage points year-on-year, showcasing operational efficiency.
- Free cash flow: US$195m for the quarter, reinforcing JLR’s strong financial footing.
- Total liquidity: US$6.35bn, including an undrawn US$1.99bn revolving credit facility.
What's driving JLR's growth?
Product innovation and expansion
JLR’s commitment to modern luxury and product innovation continues to drive consumer interest and sales growth.
Among the key highlights of Q3 were:
- Defender OCTA was driven by the global press for the first time, receiving widespread acclaim.
- Jaguar’s reimagined design vision – Type 00 – was unveiled in Miami, signalling an exciting future for the brand.
- The highly-anticipated Range Rover Electric was teed up for launch later this year, with a staggering 57,000 customers on the waiting list.
Electrification and sustainability
JLR is making significant strides toward electrification and sustainability:
- 163% year-on-year growth in Q3 sales of Range Rover plug-in hybrid EVs (PHEVs), reflecting a shift towards electrification.
- The JLR Circularity Lab delivered an industry-first recycled seat foam proof of concept aimed at reducing emissions and waste.
- JLR remains on track to become a net zero-carbon business by 2039 and continues to invest in hydrogen fuel-cell technology as part of its sustainability initiatives.
Enterprise and operational excellence
To support ambitious goals, JLR has expanded its manufacturing and digital capabilities by forming a strategic partnership with Tata Communications, enabling continuous vehicle connectivity – even in the most remote locations – from 2026.
New special paint facilities in Castle Bromwich, UK and Nitra, Slovakia, cater to the growing demand for personalised vehicles while reducing emissions.
Andrea Debbane, Chief Sustainability Officer at JLR, highlights the importance of this initiative: “Paint shops are very energy-intensive, accounting for around 80% of our operational emissions. It represents our biggest opportunity to reduce emissions and advance toward our net-zero goal.”
The Reimagine Strategy: A blueprint for the future
JLR’s continued success is deeply rooted in its Reimagine Strategy, a long-term transformation plan designed to position the company at the forefront of the luxury automotive industry.
Reimagine is focused on seven key pillars:
Product Development
- Introduction of new EV platforms for Jaguar and Land Rover.
- Discontinuation of the XJ electric model favouring a new luxury electric flagship.
Manufacturing
- Repurposing and reorganising manufacturing facilities to accommodate electrification.
- No planned plant closures, ensuring operational stability.
Supply Chain
- Strengthening transparency and ethical sourcing across the supply chain.
Workforce
- Adapting to changing job roles as the company shifts toward EV production with more than 20,000 employees given the skills set to drive the process.
Brand Positioning
- Jaguar will be repositioned as an all-electric luxury brand by 2025.
- Land Rover is enhancing its reputation for capability and luxury.
Sales and Marketing
- A strategic shift towards promoting EVs and sustainability.
Customer Experience
- Development of new services and technologies to enhance the ownership experience.
The road to continued success
JLR remains on track to achieve its FY25 profitability and cash flow targets, aiming for an EBIT margin of ≥8.5% and maintaining positive net cash flow.
Despite economic uncertainties, JLR’s strategic investments, electrification push and commitment to modern luxury are positioning the company for long-term growth.
With new vehicle launches, electrification milestones and cutting-edge innovations on the horizon, JLR is not just reimagining its future but actively shaping the future of luxury mobility.
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