How has European EV Maker Polestar Grown Sales by 34%?

Polestar is promising to keep going and keep growing after posting a 34% increase in EV sales in 2025.

The company, formed in Sweden, delivered 60,119 cars in 2025 despite external headwinds and challenging market conditions.

It also sold more electric vehicles in Europe in 2025 than Porsche.

CEO Michael Lohscheller says: “We are gaining market share and outselling many established car brands across key European markets.

“This is a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work.”

The company adds: “Choice. Too much can be a bad thing. So, we kept it simple. Choose the past, with all the noise, outdated technology and exhaust fumes that come with it, or choose Polestar.”

Growing in the UK

Polestar has benefited from its strategy in many countries, not least the UK, where it is the fastest growing premium brand.

Matt Galvin, Managing Director, Polestar UK, says: “2025 has been a hugely successful year for Polestar in the UK. The brand has grown 95% outgrowing many traditional OEMs and is officially the fastest growing premium brand in the UK selling 16,959 cars.

“This has been driven by exciting products in the form of Polestar 3 and 4 and Polestar 2 continues to be a favourite for fleet and private customers as well as strategic expansion of our retailer network; now 15 spaces across the UK.”

Looking ahead, Matt adds: “In 2026 we look forward to launching the new updated Polestar 3 with 800V architecture and of course the highly anticipated Polestar 5; our  performance Grand Tourer.

“To achieve this as the only pure EV player from Europe is a testament to the growth of the brand through our retailer partners and the hard work from the whole team at our Bicester HQ.”

Expansion plans for Germany

As the economic hub of Europe, Germany plays a key role in the future growth of Polestar.

The company says: “As Europe’s largest automotive market and home to strong legacy brands like Audi, Porsche, BMW and Mercedes-Benz, it is both highly competitive and strategically crucial.”

In the light of this, the figures for 2025 are encouraging.

Polestar says: “In 2025 we achieved 60% growth in Germany and significantly increased brand awareness through multiple initiatives — including our partnership with Borussia Dortmund, which helped lift awareness from 30 to 38%.”

It adds: “A strong start, but we are aiming higher. By 2027, we plan to expand our sales points in Germany from 11 to 30, together with our strong Volvo retail partners, to further strengthen our market presence.”

About Polestar

Polestar is the Swedish electric performance car brand which says it has a “focus on uncompromised design and innovation and the ambition to accelerate the change towards a sustainable future”.

Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe, and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5.

Planned models include Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster.

The vehicles are currently manufactured on two continents, North America and Asia, but Polestar is diversifying its manufacturing footprint further, with production of Polestar 7 planned in Europe.

The company says: “Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per vehicle sold and become climate-neutral across its value chain by 2040.”