PETRONAS Lubricants International launches NEV Fluids unit
In 2022, one in seven passenger cars bought globally was an EV – a sales increase of 60% versus 2021.
PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of global energy group PETRONAS, headquartered in Malaysia. Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally.
The rise in EVs creates new challenges for the automotive and lubricant industry. However, PLI is committed to investing resources and delivering high-performing solutions that meet customer needs, establishing itself as a key global player in this segment.
Lubricant solutions specifically designed for EVs
PLI has launched a new NEV Fluids Business Unit that supports the developing market, prioritising the research, development, and marketing of lubricant solutions specifically designed for the electric vehicle (EV) market.
The innovative division has been created in response to the growing demand across EMEA for EVs. It will be led by James Mark, former EMEA Marketing Director, in the newly created role of Head of NEV Fluids.
“PETRONAS Lubricants International’s target is to be a top player in the EV Fluids Solutions Industry, and this team will be the catalyst to accelerate us towards this ambition,” says Alessandro Orsini, Head of Group Marketing and Group Customer Excellence at PLI.
“James' experience will be crucial to effectively accelerate the company's offering for a sustainable mobility future and be a relevant NEV Fluid player globally."
As well as building solid technical capabilities in the segment, the launch solidifies the next phase of engineering that builds upon the momentum generated through PLI's market-leading PETRONAS Iona EV fluid product range. Now more than ever, PLI is committed to leveraging its extensive lubricants expertise to help customers adopt EVs and prepare for the energy transition from combustion engines (ICE) to EVs.
"We're in an exciting era of the automotive industry as we see more types of cars on the road than before, all with different needs and performance requirements,” comments James Mark, Head of NEV Fluids Business Unit, PLI.
“I'm excited to lead our research and development teams to engineer the EV fluid solutions for tomorrow, today. I look forward to growing PLI's NEV Business to become a key global player in this segment.”
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