Xiaomi's Electric Vehicle Debut, the SU7, is Unveiled

Xiaomi plans to ‘redefine the technology of the automotive industry’ with its new electric vehicle, the SU7, amidst global EV market dynamics

Xiaomi has launched its first electric vehicle, the SU7, the standard model of which is priced at 215,900 yuan (US$29,872).

At the Xiaomi EV Technology Launch, the company reiterated its aim to ‘redefine the technology of the automotive industry’. The SU7 includes self-developed CTB Integrated Battery Technology, a minimalistic wiring system and battery integration efficiency of 77.8%. 

Yet electric divers have been warned that they may have to wait for up to half a year for their vehicle to be delivered, due to pre-orders hitting 88,898 within 24 hours. 

Xiaomi's innovation in consumer electronics and electric vehicles

Xiaomi Corporation is a consumer electronics and smart manufacturing company. Founded in 2010, it has grown to become the third largest smartphone manufacturer in the world. Xiaomi invested US$1.5bn in the startup Xiaomi EV, which is based in Beijing. The company was included in our 10 Technology Firms Venturing into the EV Market

Xiaomi's electric vehicles are produced by state-owned car manufacturer BAIC Group in Beijing, which can produce up to 200,000 vehicles a year.

This move from Xiaomi comes amid a global EV price war:
  • Tesla, which also manufactures many of its cars in China, has reduced the cost of its cars in the country to make them more attractive to Chinese drivers.
  • Chinese EV-maker BYD revealed that it sold 526,000 battery-only vehicles in the final quarter of 2023, outrunning Tesla for the first time. But now, its growth has also slowed.
  • Shanghai-based Nio has also reduced its forecast for deliveries, stepping in time with this spending trend.

Xiaomi's commitment to diversity across its technology portfolio

Xiaomi is one of the world's leading smartphone companies, with 654.5m smart devices connected to its AIoT platform. As reported by our sister title Mobile Magazine in Top 10 Wearable Technology Companies, Xiaomi released two new wearable devices in 2023. The Xiaomi Watch 2 Pro and Xiaomi Smart Band 8. Xiaomi states that these gadgets are perfect for anyone who wants an excellent smartwatch or fitness tracker to keep tabs on their wellness and fitness goals.

At Xiaomi Western Europe, 42% of employees are women, which underlines the company commitment to creating a balanced working environment. Xiaomi aims to contribute to the global conversation on inclusivity and recently celebrated International Women's Day 2024.

"By promoting awareness and understanding of the diverse talents and perspectives, I think we can reshape perceptions and challenge preconceived notions,” said Jia Wei, Head of Marketing Xiaomi Western Europe. “On a broader scale, collaboration with industry partners, participation in forums promoting gender diversity, and actively seeking out diverse talent during recruitment processes contribute to creating an environment where individuals of all genders feel welcome and valued."


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