Ford BlueCruise brings a new level of electric car autonomy

Ford’s electrification strategy naturally evolves to autonomous innovation as it expands its BlueCruise offering to include the UK, Germany, and now Spain

Autonomy will soon become a staple of the modern driving experience. With electric vehicles (EVs) comes a new era of interaction that will likely reduce the need for human intervention in decades to come. 

Ford’s BlueCruise solution is slowly rolling out and is one of the many advanced driver assistance systems (ADAS) on the market. So, what makes it unique? 

While the Level 2 autonomous driving solution is similar to the rest, the company is marketing this as a system designed for the motorway—roads of two-carriageways or more—and showcases the intelligent benefits of bringing artificial intelligence (AI) into an automobile. 

BlueCruise will now be established as a staple solution of the Mustang Mach-E and the company is expanding its solution with Spain added to its list in October 2023—joining the UK and Germany.

At the time of the first system launch in April 2023 in Germany, the General Manager of Ford Model e Europe Martin Sander said: “It’s not every day that you can say you’ve placed one foot in the future, but Ford BlueCruise becoming the first hands-free driving system of its kind to receive approval for use in a European country is a significant step forward for our industry.” 

“Modern highways can be demanding even for the most confident drivers, and intimidating for many. BlueCruise can do some of the ‘heavy lifting’, to make highway driving less of a chore, and give drivers that little extra confidence and convenience.”

Ford’s ‘hands-off, eyes-on’ autonomous driving system 

The BlueCruise system is designed to enable both comfort and convenience for the driver, which inherently makes its vehicles safer. The car is fitted with a driver-facing camera to analyse the user’s awareness by monitoring their gaze and head position. If the driver is seen to be incoherent or lacking attention, the car takes control. 

Intelligent Adaptive Cruise Control combines speed sign recognition and adaptive cruise control to monitor the required speed and ensure a safe distance from the car in front. BlueCruise lane centering is a great solution for maintaining the drivers position on the road, by monitoring the lane markings and acting accordingly. 

Now offered across three countries in Europe, BlueCruise is one of the primary benefits for Ford EV owners. The approval for the solution was only approved in early 2023 and began its rollout of the ADAS system. Now the company has more than 260,000 BlueCruise-equipped cars on the roads across the globe, including Ford and Lincoln. 

The company also provides a comprehensive guide to the number of benefits presented by all-electric cars and hybrid vehicles beyond the environmental benefits. 


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