WMH&I's Report Decodes Most Successful E-Mobility Strategies
According to a new report from WMH&I, global players in the electric mobility market use five key strategies to address consumers’ concerns regarding the move to electric vehicles.
WMH&I’s “Growth of E-Mobility” report explores the strategies used in the e-mobility market and reviews how they best reach consumers.
Read the full report here.
WMH&I has 25-years cross-sector experience and works with multinational corporations to SMEs. Its clients in the automotive sector include Castrol and Honda.
Five key strategies for success in e-mobility marketing
Consumers’ fears about the cost of maintaining an EV, the rapidly developing new technologies and range anxiety, are just some of the challenges customers face when choosing an EV.
Yet the “Growth of E-Mobility” report shows that the electric mobility market will see a compound annual growth rate of 15.1% this decade.
The report reviews strategies from successful EV brands, such as Tesla, Polestar, Nissan and Rivian, which it has broken down into five key steps:
Market innovation
Brands which subvert the status quo of the e-mobility market, including Tesla and Polestar.
Convenience
Brands like Ionity and Joby Aviation specifically target the inconveniences which plague the e-mobility sector.
Ecosystem architecture
Brands such as NIO and BYD are building ubiquitous e-mobility networks.
Sensation champion
Nissan and ONTO are busy uplifting the soulfulness of e-mobility.
Retro futurist
Rivian and X Shore are examples of EV brands which have found a way to create a nostalgic comfort around e-mobility.
Sparking innovation in e-mobility
Alice Pukhova, WMH&I Researcher, highlighted that the report makes for invaluable reading and is a strong guide for brands looking to create a spark in the e-mobility market.
“We were struck by the very clear positioning that the most successful brands are creating and were fascinated to be able to break this down into five key groups. Any brand looking for a piece of the action in e-mobility should pay close attention to these typologies as they offer valuable insights into the direction of the market.”
"The e-mobility market is at a fascinating crossroads. Written for professionals in the EV industry, this report offers an insightful journey into its evolving landscape,” adds Wybe Magermans, Director of Growth, WMH&I. “Beyond just market data, it's a comprehensive guide exploring the broader vision of e-mobility, including brand strategies and innovative consumer trends. By understanding these insights, readers can develop more effective marketing strategies and drive growth. This report isn't just informative; it's a tool for sparking ideas and inspiring action, equipping readers to build brands for a sustainable, electrically powered future."
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