Formula E Expands Girls on Track Initiative
The EV market is a burgeoning industry that requires a strong foundation of inclusivity from its grassroots to its downstream sectors. Formula E, through its "Girls on Track" initiative, exemplifies this commitment to inclusion by encouraging and supporting girls to pursue careers in motorsport.
As Formula E approaches its double-header finale in London for Season 10, it aims to double the number of participants in the Girls on Track program, presented by Hankook.
Commitment to diversity
"The growth we have seen this year is a testament to our commitment to improving diversity within motorsport." says Julia Pallé, VP of Sustainability at Formula E.
"Not only have we seen a huge increase in participants, but the girls involved in the program are purposefully from more diverse communities who would not ordinarily pursue careers in motorsport.
“Suppose we are to change the world motorsport landscape. In that case, we must start and support these grassroots initiatives that have helped many girls with their journey and careers into the industry."
About the "Girls on Track" initiative
Launched by Formula E in collaboration with the FIA, the "Girls on Track" initiative aims to increase the participation of girls aged between 12 and 18 across all levels of motorsport.
The program introduces participants to various aspects of the industry, including engineering, mechanics and driving.
Through hands-on workshops, mentorship opportunities and educational sessions with industry professionals, the initiative breaks down barriers and challenges gender stereotypes.
Educational and hands-on experiences
The program operates at Formula E race events, providing an engaging environment where participants can experience the excitement of electric racing while learning about the diverse career paths available in the field.
It engages girls from host cities and their diverse communities, offering immersive educational experiences through workshops at the track and offsite talks in schools and universities.
Expanding reach in season 10
In its 10th season, the FIA Girls on Track initiative expanded its reach to local girls at all race locations, delivering 27 events across 11 race weekends both at the track and in communities.
The season saw 70 women from across the Formula E paddock deliver inspirational career talks, providing guidance and advice for varied roles across engineering, technology, driving, team management, sustainability, media, and marketing.
Participant testimonial
Participants of the program have shared their positive experiences, illustrating the impact of the initiative:
- Daiyu, 2024 Shanghai: "I realised for the first time that I could do something that I love. Before this, it was hard for me to imagine, but now I know I will work in motorsport one day."
- Myrah, 2024 Diriyah: "I met so many amazing women who showed me a career in motorsport is possible, and I should never give up on my dreams."
- Lauren, 2024 Monaco: "For me, FIA Girls on Track signifies more than just an initiative; it represents a movement."
- Aimée, 2024 Mexico City: "I made the best memories of my life, and I will never forget those amazing moments."
- Laura, 2024 Berlin participant: "I made incredible memories that I definitely won't forget anytime soon. I felt so inspired by all the incredible women I met who helped me realise that there are opportunities and ways into motorsport for girls like me to pursue their dreams."
Support and partnerships
Hankook Tire, the official technical partner and tire supplier for Formula E, fully supports the initiative.
Other supporters include ABB and Allianz, which are global partners, and WAE, which is an official partner.
These partnerships are crucial in providing the necessary resources and support to make the "Girls on Track" initiative successful.
Activities and opportunities
The initiative offers opportunities to test driving skills on bespoke e-karting tracks or racing simulators. For the first time in Season 10, the experience included a role for one of the girls on the podium at every winner's ceremony.
The "Girls on Track" initiative is a powerful example of how grassroots initiatives can drive significant change in motorsport.
By fostering diversity and inclusion, Formula E is paving the way for a more equitable and sustainable future in the EV industry.
The initiative opens doors for girls and enriches the entire industry with fresh perspectives and talent.
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