How BharatRohan, Obopay & Mastercard are Empowering Farmers

BharatRohan, a precision agriculture company, has partnered with Obopay and Mastercard to launch the BharatRohan Pragati Card.

This innovative financial tool is designed to empower 2 lakh Indian farmers by integrating advanced drone technology with sustainable farming practices.

Through a secure and user-friendly platform, the Pragati Card provides farmers access to critical agricultural inputs and services, including cutting-edge drone-based crop monitoring.

The initiative represents a leap forward in modernising Indian agriculture, particularly by promoting electric vehicles like drones in farming.

Empowering farmers with sustainable solutions

The Pragati Card goes beyond mere financial assistance. It incentivises farmers to adopt eco-friendly practices, rewarding them with redeemable points for sustainability-focused actions. These points can be used to offset future agricultural expenses, fostering a culture of advanced and responsible farming.

Amandeep Panwar, CEO & Co-founder of BharatRohan states: "BharatRohan is committed to promoting sustainable agriculture.

"Our Pragati card will reward farmers for adopting eco-conscious practices like integrated crop management and using our CropAssure service."

By encouraging practices such as integrated crop management, BharatRohan ensures farmers reap benefits from modern, sustainable farming methodologies, ultimately leading to higher productivity and reduced environmental impact.

Drone technology transforms precision agriculture

Drone technology lies at the heart of BharatRohan's vision for transforming Indian agriculture.

Through advanced tools like hyperspectral imaging and drone-based monitoring, the company's flagship products—CropAssure, SourceAssure and SeedAssure—deliver actionable insights.

These technologies enhance productivity for more than 50,000 farmers across 2 lakh acres of farmland.

These drones, equipped with sophisticated sensors and imaging capabilities, provide farmers with detailed, real-time information about crop health, soil conditions and farm productivity.

Such insights allow farmers to make informed decisions, resulting in efficient resource utilisation, minimised chemical inputs and improved crop yields.

Promoting eco-friendly and profitable agriculture

The Pragati Card and BharatRohan's drone services collectively address two critical goals: enhancing agricultural productivity and reducing carbon emissions.

The initiative contributes to more sustainable farming practices by leveraging electric drones for crop monitoring while reducing the sector's environmental footprint.

The technology aligns with India's broader vision of sustainable agriculture, particularly its commitment to doubling farmer incomes.

BharatRohan aims to reach 500,000 farmers by 2027, driving the adoption of precision farming technologies nationally.

A vision for the future of Indian farming

The BharatRohan Pragati Card is not merely a financial innovation but a cornerstone of a larger movement to modernise Indian agriculture. Integrating drone-based services with financial incentives is set to transform traditional farming into a data-driven, eco-conscious practice.

By combining advanced technology with farmer-centric solutions, BharatRohan is addressing challenges in agriculture while building a sustainable future.

The initiative's potential to improve farm productivity, reduce environmental impact and boost farmer incomes marks a significant milestone in India's agricultural landscape.

Amandeep aptly concludes: "The Pragati Card, combined with drone technology, is a step toward achieving our vision of sustainable farm management while empowering farmers."

With these innovations, BharatRohan stands to redefine how Indian agriculture operates, ensuring a prosperous and sustainable future for millions of farmers across the country.

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