Webfleet: Bridgestone Earns Gold EcoVadis Rating

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Webfleet's Bridgestone receives ‘Gold’ rating from EcoVadis for 2024
Webfleet’s Bridgestone secures a Gold EcoVadis rating, ranking in the top 5% globally. A testament to its commitment to sustainability in fleet management

Webfleet, Bridgestone’s globally trusted fleet management solution, has earned a prestigious ‘Gold’ rating from EcoVadis for 2024. The recognition places Webfleet among the top five per cent of the 150,000 companies assessed worldwide by the renowned business sustainability ratings provider. Having received a ‘Bronze’ rating in 2022 and 2023, Webfleet’s significant improvements in sustainability practices have propelled it to Gold status in just two years.

Commitment to sustainability and innovation

Over 50,000 businesses worldwide rely on Webfleet to enhance fleet efficiency, support drivers, ensure compliance and promote sustainability. For more than 25 years, it has empowered fleet managers with data-driven insights to optimise operations while reducing environmental impact.

The achievement aligns with the company’s broader contribution to The Bridgestone E8 Commitment, a global corporate pledge defining Bridgestone’s dedication to sustainability across eight focus areas: energy, ecology, efficiency, extension, economy, emotion, ease and empowerment.

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EcoVadis evaluates companies based on sustainability management systems, focusing on transparency and accountability across the value chain. Webfleet has made significant strides in four key assessment areas: environment, labour and human rights, ethics and sustainable procurement. Compared to its 2023 scorecard, the company achieved double-digit point increases across all four categories, each scoring out of 100.

A testament to progress

Jan-Maarten de Vries

Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, says: “Reaching Gold in just two years is a testament to Webfleet’s strong commitment to environmental, social and ethical responsibility. 

“I’m proud of how far we’ve come so quickly with the continuous improvements we’ve made on our approach to and management of sustainability at Webfleet. Our journey doesn’t stop here. There is still more we can do as we continue driving towards a more sustainable future.”

Enhancing sustainability across operations

Webfleet’s improved EcoVadis rating reflects an array of sustainability-focused initiatives to reduce its environmental footprint and support customers in their decarbonisation efforts.

Webfleet's Bridgestone receives ‘Gold’ rating from EcoVadis for 2024
  • Sustainable packaging: 80% of Webfleet’s product packaging now uses sustainable materials, with a target of 95% by 2026.
  • Renewable energy adoption: All Webfleet data centres and 80% of its office locations operate on 100% renewable energy.
  • Industry certifications: The company holds ISO 14001 for Environmental Management (since 2020) and ISO 50001 for Energy Management (since 2021).
  • Fuel efficiency and emissions reduction: Webfleet provides advanced fleet management solutions to help operators lower fuel consumption and cut CO₂ emissions.
  • EV-focused solutions: The company has developed dedicated solutions to support fleet electrification, assisting businesses in transitioning to electric vehicles.
  • Carbon offsetting: Through the Webfleet Green Your Fleet platform, fleets can calculate and offset their CO₂ emissions via Justdiggit’s Treecovery programme.

Bridgestone’s sustainability leadership

Webfleet’s parent company, Bridgestone EMEA (Europe, Middle East and Africa), has consistently received the top Platinum EcoVadis rating since 2021. EcoVadis first assessed Bridgestone in 2015 and attained Gold status in 2019 before advancing to Platinum.

These ongoing efforts align with Bridgestone’s Sustainability Business Model, which the Bridgestone E8 Commitment guides. Through its continued innovations and industry-leading sustainability practices, Webfleet is reinforcing its position as a leader in responsible fleet management, driving the transition towards a more sustainable future.


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